Jason Leavy

Jason is the founder of Prime Performance Labs, an international leadership consultancy specialising in mental performance and wellbeing.

He works with a team of world-leading specialists including a cognitive neuroscientist, a former Special Forces Team Leader and a former Apple executive. Together, they help executives and entrepreneurs lead better and live better.

Prime Performance Labs won the Innovation Excellence Award at the MEA Business Awards earlier this year.

Jason has been featured in Fast Company, Entrepreneur, Wired and MIT Sloan.

Prior to PPL, he spent two decades as a senior executive in media and creative services, including as SVP of International Growth at VICE Media. He has worked with leading brands including Apple, Google, Nike, HSBC, BMW and Marriott. He lived in Dubai for more than a decade and continues to work extensively across the region.

Jason was part of INSEAD's first ever executive coaching cohort in 2018 and is a member of the Institute of Coaching at Harvard Medical School. Reflecting his integrated approach to brain and body, he trains in calisthenics and yoga, and is a former Tae Kwon Do champion.

He is passionate about speaking on how leaders need to think of themselves as cognitive athletes in the era of AI and the neuroscience of leadership.