

A pioneer in well-being, performance & media

Jason Leavy is the founder of Prime Performance Labs, a venture built to help executives both live better and lead better. With more than two and a half decades in leadership roles globally. including 17 years in the Middle East, Jason co-designed the PPL concept with leading neuroscientists. Prior to that, he led the media brand Vice Middle East and helped grow PR and media startups into industry leaders. Jason is an INSEAD-trained executive coach and certified personal trainer. He has worked with global brands including Apple, Google, HSBC, BMW and Nike.



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