Sarah Lakhani

Sarah Lakhani is a strategist and the founder of Sarah Lakhani Consulting, a boutique advisory practice for senior female leaders and the organizations they lead across the GCC. She brings more than 20 years in management consulting, including 13 years as an internal strategist at Emirates Airline, the UAE's most recognized brand. She is the creator of the Brand-First Methodology, a framework built on a single conviction: brand and business strategy must be built and executed as one. Her work spans strategy, organizational design, and leadership, with a focus on senior women already leading and those working toward it. Her clients include Dubai Media Council, Dubai Media Office, the UAE Federal Gender Balance Council, Dubai Women's Establishment, and Nakheel. She built her career in male-dominated fields, including engineering, logistics, and aviation, and now brings that experience to the organizations and leaders she works with.